For the launch of the new Pepsi identity, @collateral_studio has created a series of activations for the opening of the Pepsi Diner, a temporary experience in the heart of Milan. These activations have attracted not only the curiosity of the Milanese but also their desire to live unique events, all signed Pepsi. The two evenings organized by Collater.al and dedicated to creativity were characterized, on May 29, by hilarious sketches of stand-up comedians @salvodipaola by @thecomedyclub.it, @nannimascena and @ilrobertoanelli, and on June 10 by a beatbox performance by  @infernal_beatbox.