Collater.al Studio x Salone del Mobile.Milano
2022 Edition
Salone del Mobile.Milano
During the 60th edition of the Salone del Mobile.Milano, with Collater.al Studio we developed the content strategy and a series of editorial formats able to tell the event to 360 people, to mix the most institutional and refined approach of the brand with a more ideal lifestyle language to capture the attention of a wider audience and attentive to visual communication, thanks to the involvement of creators and designers who have offered different perspectives.
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Specifically, I have been involved not only in the design of the formats but also in the creation of all the visual content for the social page of Salone del Mobile.Milano.
A little journey to discover the Salone del Mobile.Milano through the eyes of some design lovers. A new point of view, personal, that has involved a wider audience, helping to create a community of fans and interested.
A format born from the desire to highlight the creative process of different designers who answered questions about their latest project, their working method and what inspires them most through photographs and visual suggestions.
We always need a new way of telling our story, one of which is music. We then asked some of the studios present at the fair to create a playlist by combining three of their iconic projects with three pieces of music that are significant for them.
A content that lets the objects themselves do it. Using the Salone’s photographic archive, we highlighted some of the projects that made design history.
An immersion of 60 seconds, as brief as intense, that we made the community perform in the world of various personalities, knowing them more closely.
A guide that illustrates some of the symbolic places of architecture and design of Milan, reachable by the Line 1 of the metro.
Its highlighted the relationship between the fair and the artistic history of the city.
2022 © Collater.al Studio
Collater.al Founders © Alessandro Timpanaro, Gabriele Infranca and Luca Di Marco
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Editorial Project Manager © Giulia Guido
Graphic Designer © Paola Mangiarotti
Copywriter © Giulia Tofi
Traduttrice © Elisa Canè
Social Media Manager & Digital PR © Giordana Bonanno and Antonio Lummi
Videomaker © Massimiliano Tackcs and Lorenzo Mazzoni
Video Editor © Francesco Furesi and Piergiovanni Turco
Photographer © Cristina Sinelli